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H&M has always been dedicated to the sustainable development which also lays H&M’s everlasting fashion. In April, 2011, H&M is going to launch its brand new Conscious Collection as an important part of the sustainable development.

The Conscious Collection is a collection of women’s clothing, men’s clothing and children’s clothing that applies cotton, Tencel and regenerated terylene as the materials. The collection has its inspiration from the popular white tone for this spring. It features concise design, delicate outline and customized cuttings with romantic laces, elegant broderie angliaise, alluring flouncing and attractive wrinkles as decorations.

Ann-Sofie Johansson, the Global Creative Director of H&M once said that there would be a huge potential in applying sustainable materials in fashion clothing and the Conscious collection perfectly deduces the variety of designs with sustainable materials. He also pointed out that the white tone would be this spring’s hottest color tone while Conscious collection gives out the romantic air with white laces and broderie angliaises.

The women’s clothing in this Conscious Collection is inspired by the brand new romantic style which applies broderie angliaise as the popular fashion element. The multi-layered dress would be the perfect single item during the day wearing while the gorgeous Greek long dress would fit charmingly into the place of an evening dress. The elegant skirt and the hot pants also are the highlighted items in the collection. Other items in the women’s clothing include the white casual suit and the pleat trousers, both of which are featuring perfect cuttings and concise outline.

To conclude, the H&M Conscious Collection is an alluring eco fashion that one must put an eye on for the spring fashion.

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